Description: The goal of the redesign was to improve quality and usability of the client services area. Accomplishing this required substantial changes to the existing website, including better navigation and improved information handling. The changes allow all site visitors to get timely analytical information on the asset management market and early access to new offers.

Working together, our developers and designers added new client services enabling visitors to track changes in the cost of shares and calculate the profitability of various investment strategies for designated periods; free subscriptions to weekly and monthly analyst reports and reviews on Allianz’ union investment trusts; a User console that provides real-time information on ROI and the ability to act immediately on market change (launch Q1, 2008)

A yacht was chosen as the main design element, because it reflects the fast development pace of the company and emphasizes its innovative approach to using financial instruments.

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