POIdo. Location-based advertising marketplace platformMay, 2010
POIdo is NTR Lab’s internal startup.
POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.
POIdo launched in Moscow on March 16, 2010.
Winner of the StartupPoint contest at the Russian Internet Forum 2010.
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
POIdo provides API for both advertisers and publishers, allowing development of innovative applications with location-aware monetization/advertising built in.
Technologies: Uses SOA architecture. Provides web-services (SOA) and web (GET/POST) API for both publishers and advertisers. Advertisers’ API allows them to build innovative ad applications, such as integrating advertising into taxi tracking systems. UI is built using TIBCO GI over SOA. Operates on an Amazon EC2 platform.
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