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Online store and website redesign for an insurance company

May, 2007

Client: Renaissance Life, a life insurance division of one of Russia’s largest insurance companies

 


Project: Renaissance Life has introduced a new life insurance policy for non-smokers that rewards them with a 30% discount and then followed up by selling the policies through an online store, thereby eliminating underwriting which resulted in substantial savings as compared to traditional procedures.

By integrating a creative business process with the correct technology, we helped create a new consumer service: selling insurance policies online.

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