Client: Design studio REALPRO

Description: Award-winning Russian design studio REALPRO is a brand management authority, with expertise ranging from brand consulting to graphic and TV design. It has won a Grand Prix and two Gold medals at the Moscow International Advertising Festival and numerous other awards. It is among the top five companies on the 2007 Creativity List. In October 2007, REALPRO became full member of the Pan-European Brand Design Association and set out to expand its operations to the western markets. To do this, REALPRO decided they needed a significantly more prominent presence on the web.

The highly competitive advertising industry demands original and innovative ideas that entrance their audience; this is especially true when the product you’re selling is creativity.

REALPRO’s designers conceived the site’s new look and essential functionality and chose NTR Lab to implement the new website. As a result of their previous collaboration with NTR, REALPRO knew we could implement their unconventional ideas and that our developers could help develop a detailed specification for the site.

The central concept is for visitors to see all non-textual website information—logos, design screenshots, news illustrations, etc.—in a format similar to a film strip with each ‘picture’ appearing in a viewing window when it is clicked. When the viewed picture is clicked it expands again to present additional information.

The concept required creative implementation of Flash technology.

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