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POIdo. Location-based advertising marketplace platform

www.poido.com
POIdo is NTR Lab’s internal startup.
 

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.
POIdo launched in Moscow on March 16, 2010.
Winner of the StartupPoint contest at the Russian Internet Forum 2010.

Description:
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
POIdo provides API for both advertisers and publishers, allowing development of innovative applications with location-aware monetization/advertising built in.

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Android QR Code scanning terminal & web

Task: To develop a web component that generates a QRCode (two-dimensional bar code) and an Android component that recognizes the codes on devices and passes information using soap calls to the server

Solution: Developed an Android application that reads QR Code, decrypts the information and passes it to the web service in real-time using a basic ASP.NET test page. The test page requests data and generates a QR Code, in which the information is encrypted. The Android application reads the QR Code, decrypts and validates the information, then uploads it to the web. The Android application has a password protected setup option for administrators that allows them to configure the phone for specific QR code scanning. The app includes statistics showing the activity of QR Code uploaded to the web and the total of QR Codes scanned by terminals and other details.

Technologies: Google Android, ASP.NET, SOAP Web Services, MS SQL Server 2008, C#, Java

Customer testimonial: "NTR Lab is the best provider we found in Elance. We will definitely work with them on our next projects".

SafeShopper client

Client: SafeShopper

Task: SafeShopper is an application to view the Gluten allergy information of food products by scanning their EAN-13 barcode. The decoded barcode is passed to a web service that determines whether the product is safe or not safe.

Solution:
Develop an application that retrieves food product information by EAN 13 (EPC) barcode. The client runs on mobile phones and decodes the barcodes using the video mode. The user scans the barcode for a few seconds while the image is extracted and decodes the EAN-13 barcode. Product information is retrieved via web request to the central SafeShopper database and compared to the profile of the user. The application has a customized user-friendly GUI and the product information screen adjusts automatically to fit the information to the device screen.

Technologies: Symbian S60 3rd edition FP1 and FP2, Symbian S60 5th edition, C++, REST Web Services

OBS (Object Based Services) client

Client: www.mobiubiq.org

Task:
To provide a system that allows users to scan barcodes and provide access to object-based services, i.e. perform actions with the recognized object, such as viewing information, opening a website, blogging, saving the barcode as a bookmark, etc.

Solution:
Develop an application that enables services based on the recognized QR barcodes and EAN 13 (EPC) barcodes on the phone.

The client runs on mobile phones and decodes barcodes. The camera runs in video mode to extract the image to decode either a QR barcode or an EAN-13 barcode when available.

The user need only point at the barcode and wait until it is recognized; upon recognition a request is sent to the service directory with the string of the decoded barcode. The service directory returns data for the object and a list of relevant services.
The application has a customized, user-friendly GUI.

Technologies: Symbian S60 3rd edition FP1 and FP2, Symbian s60 5th edition, C++
 

Dating websites Firefox extension

Task:
This tool is intended for a dating agent. It maintains a database of clients and monitors potential matches for each client on various dating websites.

Functionality:

• Maintain client database; activate or deactivate clients;
• Maintain database of to-be-monitored websites;
• Maintain response database: each response has text and color;
• Monitor websites for each client by providing client ID markers on the profile’s web page;
• Track whether a client’s response was answered (status) and remove if necessary;
• Display response (status) on the client’s page;
• Switch quickly between clients.
The tool is a Mozilla FireFox extension that stores all required data in the local SQLite database.

Technologies: Mozilla XUL, JavaScript, SQLite.

 

Electronic Document Management System DocsMaster

DocsMaster was created and developed by NTR Group; PNTN is a document storage system integrated into DocsMaster and is improved and supported by NTR Group.

Purpose: allows structured, web-based storage of large numbers of documents.

Main functionality:

  • Structuring documents by customizable metadata;
  • Search by metadata;
  • Associates images with documents and allows manipulation of the images;
  • Accounts and access management.

Technologies: MS SQL 2005, ASP.NET, .NET Framework 3.0, MS ActiveX

Call Campaign Dialer

Idea and design were provided by IT MAX Group, LLC; modeling and implementation were performed by NTR Group.
This project supports creating and processing of special dialing campaigns. It facilitates call list creation, dials the call and includes the ability to transfer the call to an operator.

Purpose: it can be used in various ways, including telemarketing and expired credit card reminders.

Main functionality:

  • Web-based managing and tracking of campaigns and their status.
  • Support of wave and text phrase input (for audio messages).
  • Export/import call lists.
  • Call Center operator’s workplace: start/stop conversation and tracking call status.

Technologies: MS SQL 2005, MS Visual Studio 2005/2008, MS IIS 6.0, C#, .NET Framework 2.0/3.5 SP1, MS ActiveX, MS Speech Server 2007

 

IVR system

Idea and design were provided by IT MAX Group, LLC; modeling and implementation were performed by NTR Group.

Task

Automated call answering, voice and dial-tone navigation, payment processing.

Main functionality:

  • Receiving and processing calls and payments.
  • Managing voice texts in both wave and text formats.
  • Support of transferring to call center in compliance with business hours.
  • Web-based administration module.

Technologies: MS SQL 2005, MS Visual Studio 2005, MS IIS 6.0, C#, .NET Framework 2.0, MS ActiveX, MS Speech Server 2007
 

FluEase Operations Manager

IT MAX Group, LLC, in collaboration with NTR Lab developed a web-based solution that provides the means of processing different types of payments and enables paperless document delivery from all points of service to the main office. The main office personnel are able to view documents by point of service or view all documents.
The idea and design were provided by IT MAX Group, LLC; modeling and implementation were performed by NTR Lab.

Tas
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Support processing and accounting of vaccination operations in airports, railway stations and any other transport locations.

Main functionality:

  • Controlled access by authorization level.
  • Provides both magnetic card and paper document scanning.
  • Provides for payment processing (by cash, CC, checks) through various billing groups
  • Manages multiple dictionaries.
  • Generates all required documents.
  • Flexible event reports with charts and graphs.

Technologies: MS SQL 2008, MS Visual Studio 2008, MS IIS 6.0, C#, .NET Framework 3.5 SP1, MS ActiveX
 

Website for Kapital Stroyindustriya

Project: http://csbvk.ru/
Client: Kapital Stroyindustriya, a prefabricated steel construction company

 

Task
To update the company website in accordance with high usability, stronger marketing presence and key-phrase relevancy requirements.

Solution
The overall website was updated to fulfill the newest requirements for presenting an active, positive Internet presence.
This included
• Revamped calculator that allows the user to make precise calculations of pre-fabricated steel constructions.
• Dynamic elements in the new design that make the website more interactive.
• A user-friendly, optimized interface.

Technologies: Joomla CMS, PHP

 

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