www.poido.com
POIdo is NTR Lab’s internal startup.
 

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.
POIdo launched in Moscow on March 16, 2010.
Winner of the StartupPoint contest at the Russian Internet Forum 2010.

Description:
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
POIdo provides API for both advertisers and publishers, allowing development of innovative applications with location-aware monetization/advertising built in.

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Idea and design were provided by IT MAX Group, LLC; modeling and implementation were performed by NTR Group.
This project supports creating and processing of special dialing campaigns. It facilitates call list creation, dials the call and includes the ability to transfer the call to an operator.

Purpose: it can be used in various ways, including telemarketing and expired credit card reminders.

Main functionality:

• Web-based managing and tracking of campaigns and their status.
• Support of wave and text phrase input (for audio messages).
• Export/import call lists.
• Call Center operator’s workplace: start/stop conversation and tracking call status.

Technologies: MS SQL 2005, MS Visual Studio 2005/2008, MS IIS 6.0, C#, .NET Framework 2.0/3.5 SP1, MS ActiveX, MS Speech Server 2007

Project: Intranet for the Renessans Strakhovaniye / Renaissance Insurance Company.

Customer
Renessans Strakhovaniye a leading company in Russia’s modern insurance market.
Renessans Strakhovaniye has an A++ rating, the highest possible, from Expert RA, a national rating agency assuring its financial stability and solvency.
Renessans Strakhovaniye is licensed for all types of insurance and offers clients a full range of products backed by more than 10 years of experience in the Russian market.

Task
The initial idea was to develop a modern corporate portal, which transformed into the development of full a corporate intranet, in accordance with the design concept proposed by the Design Bureau Artem Gorbunov and with the full support of Renessans Strakhovaniye’s HR unit.

Solution
The intranet is integrated with multiple in-house information systems, including personnel, documents, information guides, and implements the majority of the functions specific to corporate portals.

Major competitive advantages from the new intranet include

• a new, integrated telephone directory combined with the other information that helped the company streamline the data on the administrative structure and various units of Gruppa Renessans Strakhovaniye / Renaissance Insurance Group LLC;
• simplifying and assisting new employees in learning the company;
• organizing and improving accessibility of corporate information, including current internal projects, competitions, career opportunities, etc.; and
• facilitating efficient communications between management and staff.

Technologies
A separate portal platform (portlets, integration elements, etc.) was developed for the project based on ASP.NET/MS SQL. The portal platform provides better usability and target functionality than the standard implementation of MS Sharepoint.

Project: http://tvoyastihiya.ru

Project: http://stanki-alfaprom.ru/

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Initial data:
A desktop XUL tool working with text files: it presented data in the table and performed filtering and searching queries on the data.
The tool consisted of two parts: XUL client and C++ server. XUL part was responsible for GUI and C++ part did data filtering. The client and server communicated with each other using disk files.

Task:
Our task was to increase the speed of data processing, fix application bugs and add multiple data source support: application-specific input and output files and the ability to import and export the files.

Result:
The C++ server was designed and developed from scratch as a command processing service. It communicates with the XUL client using socket, and provides a 70-80% performance increase for data filtering.
The XUL client was modified to support open/save in its own data files format that combines data and filtering criteria for user convenience; export/import to CSV format; data type mapping screen with type correctness checking was added to the application. Some GUI changes were made: modifying menu items, icons, controls, event handlers, etc. Some business logic and GUI problems were detected and fixed.

Technologies: Mozilla XUL, JavaScript, C++, SQLite.
 

Project: http://www.stroi-avf.ru/

Customer
LLC «Stroyservis-AVF»: supply of equipment and installation of domestic water systems, water, radiator and floor heating, sewerage, ventilation and sprinkler fire protection.

Objective
Developers were to create a web-site complying with the following requirements:

• Detailed, structured information about the company, its activities, services provided and contact information;
• News, product types catalog , directory of services with the possibility of rapid publication and updating.

Solution
The web-site represents information about the company, its partners, products and services in corresponding sections.

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Client: MediaPro, Inc., a US-based company

Description:
A web-based portal application designed to help optimize, manage, and measure (evaluate) coaching and mentoring initiatives.

Technologies: ASP.NET 2.0, AJAX 1.0, MS SQL Server 2005
 

Client: S.B. Smiths & Associates, Inc.

Description: S.B. Smiths & Associates, Inc is a company that designs and builds musical instruments. They required an easy-to-manage website, but wanted one that would show exactly how a musical instrument is made.

We chose Joomla content management system as the back end for its ease and convenience and a Flash-based slideshow of the process that creates a musical instrument masterpiece.

Client: Unionlinx

Description: Unionlinx is a full-cycle marketing communications agency. Their bilingual corporate website required dedicated IT resources for proper maintenance, additions and changes.

At our suggestion, a Joomla content management system was added as a backend to the site, this allowed non-technical staff to update existing pages, add new content, upload photos, etc.