www.poido.com
POIdo is NTR Lab’s internal startup.
 

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.
POIdo launched in Moscow on March 16, 2010.
Winner of the StartupPoint contest at the Russian Internet Forum 2010.

Description:
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
POIdo provides API for both advertisers and publishers, allowing development of innovative applications with location-aware monetization/advertising built in.

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Task: Add multilingual support on the existing ASP.NET website allowing users to select website language via dropdown menu on the main page.

Solution:
Reviewed existing website code and developed a multilanguage support addition approach by moving all site text and images (with texts) to the resources area for both the desktop and mobile versions of the web site, as well as the admin area as required. Added language selection interfaces for both desktop and mobile sites; modified the database as needed and added pages to manage languages.
Additional work included bug fixing, GUI forms layout adjustments for desktop and mobile site, enhancements for user registration procedure, etc.

Technologies: ASP.NET, C#, SQL Server.

Task: To develop a web component that generates a QRCode (two-dimensional bar code) and an Android component that recognizes the codes on devices and passes information using soap calls to the server

Solution: Developed an Android application that reads QR Code, decrypts the information and passes it to the web service in real-time using a basic ASP.NET test page. The test page requests data and generates a QR Code, in which the information is encrypted. The Android application reads the QR Code, decrypts and validates the information, then uploads it to the web. The Android application has a password protected setup option for administrators that allows them to configure the phone for specific QR code scanning. The app includes statistics showing the activity of QR Code uploaded to the web and the total of QR Codes scanned by terminals and other details.

Technologies: Google Android, ASP.NET, SOAP Web Services, MS SQL Server 2008, C#, Java

Customer testimonial: "NTR Lab is the best provider we found in Elance. We will definitely work with them on our next projects".

Client: Lincoln Insurance Agency, Inc.

Description:
Recognizing a competitive need, Lincoln Insurance Agency hired NTR to perform a complete SEO analysis prior to a redesign and enhancement of their website.

Based on the analyst’s recommendations NTR designed an updated look, strong SEO and better functionality that

• collects user details (name, age, marital status, driving experience, car make, car model, etc.);
• analyzes the information;
• provides online insurance quote estimate; and
• enables the user to purchase the policy online.

Client: Portfolio (acquired by the OPD Group)

Description: A site specializing in executive and management recruitment for the leisure and hospitality industries.

A listing of French Riviera yacht and boat rental services, including on-line booking.

Client: Cory Environmental

Description: An informational site dealing with recycling and waste management in the UK; developed in cooperation with Reverb Ltd. design studio.

Client: Dogbreath Software Inc. (USA)

Description: This online medical shopping site (tightly integrated with the corporate intranet) was created from scratch to market self-developed medical products. It allows to manage sales, orders, and delivery, as well as admin functions, including human resource management, inventory management, calendar planning, tasks management, CRM and other functions, and links to QuickBooks accounting software.

Client: Radiotronix

Description: Informational site for a company developing RF-modules for radio electronic equipment.

Client: OCCAM 

Description: Informational site for a direct marketing company; developed in co-production with Reverb Ltd. design studio.