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POIdo. Location-based advertising marketplace platform

www.poido.com
POIdo is NTR Lab’s internal startup.
 

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.
POIdo launched in Moscow on March 16, 2010.
Winner of the StartupPoint contest at the Russian Internet Forum 2010.

Description:
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
POIdo provides API for both advertisers and publishers, allowing development of innovative applications with location-aware monetization/advertising built in.

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SafeShopper client

Client: SafeShopper

Task: SafeShopper is an application to view the Gluten allergy information of food products by scanning their EAN-13 barcode. The decoded barcode is passed to a web service that determines whether the product is safe or not safe.

Solution:
Develop an application that retrieves food product information by EAN 13 (EPC) barcode. The client runs on mobile phones and decodes the barcodes using the video mode. The user scans the barcode for a few seconds while the image is extracted and decodes the EAN-13 barcode. Product information is retrieved via web request to the central SafeShopper database and compared to the profile of the user. The application has a customized user-friendly GUI and the product information screen adjusts automatically to fit the information to the device screen.

Technologies: Symbian S60 3rd edition FP1 and FP2, Symbian S60 5th edition, C++, REST Web Services

CRM system NTR-Service

Description: NTR-Service is CRM (salesforce automation) system designed to automate the sales pipeline, manage client information and service contracts. Additional NTR-Service module automates Helpdesk.

Implemented in several Russian and US companies.

Implementation of information systems development processes

Client: GUP Economica

Description: Procedures and instructions for unified process (UP) project management.

The system includes a set of guidelines on effective development, implementation and maintenance of projects, artifacts and document templates, based on UP and compliant with Russian state standards.

It is logically divided into the following inter-linked sections:

  • UP instructions: describe project lifecycle and the correct sequence for performing each stage and phase;
  • UP development procedures, based on activities: include descriptions of conditions for effective work-flow on the whole project;
  • Projects’ artifacts: elements of information used or generated in software development process;
  • Documenttemplates for each section link to a corresponding artifact;
  • Artifact models: guidelines of working with artifacts.

Electronic document management system

Description: A system that oversees creation, storage, context search, and collaborative editing of various types of electronic documents, and is tightly integrated with Microsoft Office, so the user may edit documents straight from the system’s web interface. Functionality includes:

  • Storing documents in a single storage area with the ability to backup and restore;
  • logging all changes;
  • commenting;
  • tracking the documents life-cycle stages; and
  • access control for workgroups and users.

Status: Production

Database Applications, Inc.

http://cdxdoc.com/

Database Applications, Inc.

Designed to promote and sell a document management system.

Remote database monitoring system Cerberus

Client: SATS, Inc. (USA)

Description: The system delivers secure, proactive monitoring and administration of databases, servers, applications, and websites. Cerberus runs continuous diagnostics on the state of a database system, and analyzes it for problems and trends.

The system works on Unix, Linux, Windows and Solaris.

Newsreader (Internet Explorer plug-in)

Description: Users can install this plug-in, log in the service and create/participate in message forums at any website.

A domain name registration system Dotster.com

www.dotster.com

A domain name registration system Dotster.com

The site is especially unique because we used AJAX technology (Asynchronous Javascript and XML) even before the term itself was coined.

Cost-benefit analysis for a large state information system

Client: Finance department of a Moscow city government

Description: We developed a methodology for cost-benefit analysis of an automated budget process management system.

Our methodology includes:

  • cost/performance ratio indexes for the target information system;
  • approaches to choose the architecture of an information system;
  • assessment of the total cost of ownership of an information system;
  • creation of systematic preferences in technologies, processes, methods, suppliers, standards and legal conditions;
  • assessment of planned costs and values-at-risk (determined by the aggregate value of business risks, probability of technical risks and the relationship between them); and the
  • cost-benefit analysis of the system.

Microsoft gold certified partner

ISO 9001