www.poido.com
POIdo is NTR Lab’s internal startup.
 

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.
POIdo launched in Moscow on March 16, 2010.
Winner of the StartupPoint contest at the Russian Internet Forum 2010.

Description:
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
POIdo provides API for both advertisers and publishers, allowing development of innovative applications with location-aware monetization/advertising built in.

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Task: Add multilingual support on the existing ASP.NET website allowing users to select website language via dropdown menu on the main page.

Solution:
Reviewed existing website code and developed a multilanguage support addition approach by moving all site text and images (with texts) to the resources area for both the desktop and mobile versions of the web site, as well as the admin area as required. Added language selection interfaces for both desktop and mobile sites; modified the database as needed and added pages to manage languages.
Additional work included bug fixing, GUI forms layout adjustments for desktop and mobile site, enhancements for user registration procedure, etc.

Technologies: ASP.NET, C#, SQL Server.

Idea and design were provided by IT MAX Group, LLC; modeling and implementation were performed by NTR Group.
This project supports creating and processing of special dialing campaigns. It facilitates call list creation, dials the call and includes the ability to transfer the call to an operator.

Purpose: it can be used in various ways, including telemarketing and expired credit card reminders.

Main functionality:

• Web-based managing and tracking of campaigns and their status.
• Support of wave and text phrase input (for audio messages).
• Export/import call lists.
• Call Center operator’s workplace: start/stop conversation and tracking call status.

Technologies: MS SQL 2005, MS Visual Studio 2005/2008, MS IIS 6.0, C#, .NET Framework 2.0/3.5 SP1, MS ActiveX, MS Speech Server 2007

Project: http://csbvk.ru/
Client: Kapital Stroyindustriya, a prefabricated steel construction company

Task
To update the company website in accordance with high usability, stronger marketing presence and key-phrase relevancy requirements.

Solution
The overall website was updated to fulfill the newest requirements for presenting an active, positive Internet presence.
This included
• Revamped calculator that allows the user to make precise calculations of pre-fabricated steel constructions.
• Dynamic elements in the new design that make the website more interactive.
• A user-friendly, optimized interface.

Technologies: Joomla CMS, PHP

Project: http://www.kuzrab.ru

Customer
Autonomous non-profit organization and publisher of the main city newspaper Kuznetskiy rabochiy.

Task
To create a website for the Kuznetskiy rabochiy newspaper using new technologies in order to provide access to published content and increase readership.

Solution
The site was built with the 1С-Bitrix: Site Management, Standard Edition. The flexible site architecture provides content management, structure, forums, advertising, subscription and distribution rights among user groups; additionally, it analyzes visitor statistics assessing the effectiveness of advertising campaigns.
NTR imported 13,000 articles from the old site using the API system 1C-Bitrix: Site Management.

Technologies: 1С-Bitrix: Site Management, Standard Edition (PHP, MySQL).

Project: http://finval.ru/ and http://s-t-group.com/

Customer
Group of companies “FINVAL” and ZAO “ST Group”: Supply of high-technological equipment, metalworking, accessory tools and machine supplements for enterprises; engineering and innovation activities.

Objective
Creation of two full-fledged corporate websites for the company’s two brands, with the interfaces each featuring individual company colors and identities, while retaining the common product catalog. Websites are to comply with the company‘s high level of transparency and business concept.

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Project: http://stanki-alfaprom.ru/

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Project: http://www.stroi-avf.ru/

Customer
LLC «Stroyservis-AVF»: supply of equipment and installation of domestic water systems, water, radiator and floor heating, sewerage, ventilation and sprinkler fire protection.

Objective
Developers were to create a web-site complying with the following requirements:

• Detailed, structured information about the company, its activities, services provided and contact information;
• News, product types catalog , directory of services with the possibility of rapid publication and updating.

Solution
The web-site represents information about the company, its partners, products and services in corresponding sections.

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Client: IC VEIP

Description: IC VEIP is a test center that performs independent expert research of railway machinery and prepares technical documentation on troubleshooting and maintaining tracks, as well as setting movement speed.
The center had no web presence, but they recognized that with Internet exposure they could expand and strengthen their scientific potential.
After analyzing the possibilities and restrictions, NTR’s developers recommended a 1C—Bitrix-based website. The site is easy to manage, but more importantly, it serves as a venue for IC VEIP’s employees where they post and share their own articles on various scientific issues.
Another feature in development will present up up-to-date technical information for the professional community and enable discussion in a forum.

Client: R.A. Daffer Church Organs, Inc.

Description: R.A. Daffer Church Organs provide a range of services around organ installation, which include removal of the existing organ, construction of pipe organ chests, delivery to the location and voicing.
They needed an inexpensive, easy-to-manage solution for their new website and NTR developers suggested Joomla content management system.
Along with building the site, we tutored the staff on how to update information, so they can edit, change or remove content quickly and easily.
Two sections of the site are of special interest to true organ music-lovers, the first presenting music samples to listen to online, and the second featuring the creation of an organ at the Rufatti Factory and Organ Rebuilding.